According to the package:
A creamy and shiny white paste.
This mask optimises the lightening of the complexion and the reduction of pigmentation marks. Indeed, melanin production can be altered during cutaneous ageing or following prolonged sun exposure.
Apply once or twice a week to the face and neck, after completely removing all traces of make-up. Leave for 10 minutes, then rinse off with warm water.
Ingredients: Water (Aqua), Kaolin (CI 77004), Glycerin, Ethylhexyl Palmitate, Cetearyl Alcohol, Cetyl Palmitate, Titanium Dioxide (CI 77891), SAxifraga Sarmentosa Extract, Vitis Vinifera (Grape) Fruit Extract, Butylene Glycol, Butyrospermum ParkII (Shea Butter) Fruit, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Magnesium Aluminum Silicate, Morus Bombycis Root Extract, Sutellaria Baicalensis Root Extract, Peg-40 Castor Oil, Sodium Cetearyl Sulfate, Proylene Glycol, Disodium EDTA, BHA, Phenoxyethanol, Sodium Methylparaben, Methylparaben, Butylparaben, Isobutylparaben, Ethylparaben, Propylparaben, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (parfum).
The packaging of the old version really sucks, it comes in a pump that you have to work really hard to get the product out, and I've really appreciated that they've changed its packaging.
In terms of the whitening effect, it does brighten up my face instantly, but the effect won't last for more then a day.